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Research papers

Plenty of data, but are we doing enough to fill the information gap?

The purpose of this paper is to determine the current role and perceived effectiveness of market research in the context of corporate decision making and brand development; understand more about the reasons for these frustrations with the market...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Stephen Bairfelt, Fiona Spurgeon
September 1, 1998
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Citation

Bairfelt and Spurgeon (1998a, September 01). Plenty of data, but are we doing enough to fill the information gap?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/plenty-of-data-but-are-we-doing-enough-to-fill-the-information-gap-